Marketing Lead - Drive Growth & Digital Strategy for Mosto Coffee Roasters

Take the helm of our sales and digital marketing strategies at Mosto Coffee Roasters in Surakarta, Jawa Tengah. We’re seeking a creative, data-driven leader to elevate our brand, expand our market reach, and drive revenue growth. As our Marketing Lead, you’ll be at the forefront of shaping our marketing strategy, leveraging insights from data analytics to craft compelling campaigns that resonate with our target audience.

With a passion for coffee and a knack for digital marketing, you’ll oversee our social media presence, email marketing, and SEO efforts. You’ll also lead our sales team, driving revenue growth and ensuring our products reach the right customers. Join us and help Mosto Coffee Roasters become the go-to coffee brand in Surakarta and beyond.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive sales.
• Oversee social media campaigns, including content creation, scheduling, and engagement strategies.
• Manage email marketing campaigns, including list segmentation, campaign design, and performance analysis.
• Optimize our website for search engines (SEO) to improve organic traffic and search rankings.
• Lead our sales team, setting targets, tracking performance, and driving revenue growth.
• Analyze marketing data to identify trends, measure campaign effectiveness, and make data-driven decisions.
• Collaborate with the product team to ensure our marketing efforts align with our product offerings and brand values.
• Stay up-to-date with industry trends and best practices in digital marketing and sales.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record in sales and marketing leadership.
• Proficient in using marketing tools such as Google Analytics, Google Ads, Meta Business Suite, and Mailchimp.
• Strong understanding of SEO principles and experience with SEO tools like SEMrush or Ahrefs.
• Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinker with a passion for coffee and a keen eye for detail.
• Fluency in both English and Indonesian is a plus.

🛠️ Keahlian

Lowongan Terkait